WHAT DO WE DO?


Problem solving isn't just a commitment.

It's part of our DNA.

About us

Nine decades ago, when the Hentzen’s evaluated the business landscape and saw a new world of manufactured goods—all in need of a quality finish—they started something that’s been hard to undo. That is, get the coating business out of the family’s DNA.

As the company grew, generation after generation saw the new possibilities that innovation made possible, externally and internally. But it wasn’t just about the coating itself, the color, or the chemistry. It was all about flexibility, and what customers needed to improve their processes.
To this day, that’s what drives us. You can sense it when you walk through the doors. And you can feel it every time a Hentzen associate takes the time to understand what you need.


Contact us

There's not a product made that we can't finish.

We’ve coated just about everything. Products that fly and float. Vehicles that carry soldiers across deserts. Bakeware from oven to commercial dishwasher. And everything in between.
Our clients come to us because we’ve done it before successfully, and they come back time and again because we treat them professionally.


Our Products

Hentzen Difference & Mission

It’s simple. We engineer and manufacture the protective coatings that maintain your reputation.

As a developer and manufacturer of liquid and powder coatings that set marketplace standards, Hentzen Coatings has long been recognized for its unique ability to custom engineer technically-superior solutions for aerospace, defense and general industrial applications.
Our mission has been focusing on these markets to provide highly-engineered solutions for ever-changing demands. From engineering to application to after-sale support, our strength is the ability to address all aspects of our customers’ businesses: made to order solutions, convenient base coatings and tinting components that reduce costs and inventory requirements. Just in time stock programs that keep your line running. Our nimble approach ensures critical deliveries can be made faster.
Because the family name is on the door, what we manufacture will be just what you expect—and more. At the end of the day, we’ve never encountered a customer who doesn’t appreciate a product that does more than the specification requested. We got the formula right some 90 years ago—blending art with science, and an unwavering commitment to excellence.

Hentzen. A history of coating.

Over its history, Hentzen Coatings has grown from a simple paint manufacturing company into a recognized leader of liquid and powder coatings. Still a family business, Hentzen Coatings' deep roots in chemical engineering have led to nearly a century of innovative, high-quality, customized coatings for the aerospace, defense and general industrial markets.
With operations in Wisconsin, Illinois, South Carolina and Florida, Hentzen continues to demonstrate its commitment to employees, the community and the environment.

  • 1919 - 1922

    Brothers Herbert D. Hentzen, Sr. and Erwin A. Hentzen graduated from UW-Madison with degrees in chemistry and chemical engineering; then began their lifetime careers in the paint industry. Herbert at DuPont Paint; Erwin for O'Neill Oil & Pa. Comp,.
  • 1925

    Brothers Herbert D. Hentzen, Sr. and Erwin A. Hentzen graduated from UW-Madison with degrees in chemistry and chemical engineering; then began their lifetime careers in the paint industry. Herbert at DuPont Paint; Erwin for O'Neill Oil & Pa. Comp,.
  • 1942 - 1945

    Brothers Herbert D. Hentzen, Sr. and Erwin A. Hentzen graduated from UW-Madison with degrees in chemistry and chemical engineering; then began their lifetime careers in the paint industry. Herbert at DuPont Paint; Erwin for O'Neill Oil & Pa. Comp,.

Our state-of-the-art formulating facility enables rapid response to custom solutions.

Hentzen Coatings operates ISO9001:2008 and AS9100:2009 Rev. C registered facilities compliant with all Federal and State regulations. With a 10,000 square foot lab, and vertically-integrated systems from order intake through delivery, Hentzen Coatings is well equipped to handle your needs.

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Faulkner - Coming Soon

View Hentzen’s latest expansion within Milwaukee, intended to meet an increasing demand for powder production.

Successful businesses have something in common: Leaders who care, a plan that is focused, and a commitment to continuity. That’s what a 90-year heritage has meant to the ever-growing Hentzen Coatings business and product lines.

Alongside dedicated associates with decades of experience, Al Hentzen—with sons Steve, Tim and Mike—stand ready to serve our growing base of Defense, Aerospace and General Industrial clients. Whether the need is for a custom liquid paint or powder coat solution, or an in-stock coating that’s ready to ship immediately, they trust Hentzen Coatings to deliver the quality products that have been the hallmark of our efforts for all these years.

While some manufacturers of liquid paints and powder coatings have tried to be all things to all people, we’ve kept our eyes focused on being the best—just for you.

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